Hallo zusammen,
ich habe beim Beach Telegraph ein interessantes Statement von Mark Thoms, dem Mitinhaber von T1, entdeckt.
ZitatAlles anzeigen“Hello people @ Beach Telegraph. Just a few lines from Holland, home of Peter Thommen shaped production boards under the T1 label.
No gossip but fact #1 is that 009 will see 'industrial' companies strangled by plummeting sales, ridiculous high overhead, dried up cash-flow as a result of proprietors/investors bailing out - the market will see these conglomerates down-sizing (hope it's not too late...) like crazy, cutting team/staff/production/models as where us small (=beautiful!) brands were forced to operate in lean/mean mode from the get-go.
As a result, we are looking extremely good for 009 - so many congratulations to fellow small brands who've made an existence despite the 'Bush-like' terror of the big companies that messed up the marketplace with an over-production of their over-exposed, over-designed and foremost over-the-top ranges developed by over-the-top team riders!
A BIG thumbs up for all those 'beach-side' companies for hanging in there, mostly swimming against the stream, but all with a relentless drive and passion for the sport that magnets us to the beach.
No gossip but fact #2 is that all T1/Thommen Version 3.0 boards were completely sold out in 08 and that a limited number of the Version 3.1 sticks just hit the warehouse.
T1's 3.1 Version features an upgraded construction, i.e., putting in more of the black magic than our main stream competition (who lessen to meet market prices...), continuing on proven Peter Thommen shapes with the sleek minimalistic design by Mark Thoms offering the maximum on extras like a tailor made board bag, the most comfy straps you will ever come across and a top performing CNC made Kai Hopf design fin! (Visit www.thommen1.com for more info or just call us on +31 514 524040, we'll gladly answer all your questions!)
No gossip but fact #3 is that in 009 T1/Thommen again won't overproduce, chasing non-existing volumes; we only construct the boards we can sell.
T1/Thommen won't throw useless hypes at the market; we only design boards that we know to work.
T1/Thommen won't throw sand in our customer’s eyes by putting wild screaming graphic designs on our boards to change them all over for the next year, calling them All New.
T1/Thommen will stand firm to the promise we made the Real Windsurfers who bought/buy our Real Boards!
We still live by our founding slogan - 'One Man. One Board.' - as no other brand puts as much 'range-of-use' in it's boards!
Rather than forcing customers to buy a second or even third board for almost the same venue, we make sure our boards work in a variety of conditions/waters.
So 'right-on' to those who withstood the hollow marketing phrases of the major industrial companies and thought outside the box - at T1/Thommen we cherish these 'dissidents' and thru Beach Telegraph we'd like to SALUTE this growing group of devoted windsurfers who prefer unique over mainstream, putting Lasting Value above Boot Düsseldorf slashed prices!
Looking at The Beach Telegraph concept I trust you appreciate our audacity to be different from the competition by going against the grain.
We truly hope you see the need to support small (read non-paying) companies like ours as the mainstreamers have finally proven to be the George Ws of windsurfing - only taking never giving!
All my best for 009,
Mark Thoms”
http://beachtelegraph.typepad.com/beach_telegraph/
Was haltet ihr von seinem Kommentar zur aktuellen Situation auf dem Windsurfingmarkt?
Haltet ihr seinen Kommentar für reines Marketing, damit die Marke T1 weiterhin im Gespräch bleibt oder hat er Recht mit einigen seiner Aussagen?
Viele Grüße,
Florian
