Since my German is apparently not good enough for certain experts here, I'll have to revert to English (sorry, slow learner and more focussed on building the Fanatic brand in the last 28yrs, plus raising a family and having some fun on the water) - it seems that some people are simply not willing to accept the decision, regardless of the facts or explanation. It is refreshing to read some of the sensible comments, from people who can see the bigger picture and perhaps have some business sense. The decision was not taken easily, it will take some time for people to get over it. Then they can decide if they want to buy a Duotone Grip, from the same shaper, factory, company, product manager, service etc.
I can tell you that at various meetings where we showed the new boards, that many of our key dealers, customers or even team riders, who did not know about the change, did not even notice the logo difference, until we pointed it out. Means we have stayed very true to the design language and spirit of Fanatic. Again, almost all the same people are involved (I will have a new role in Wingfoiling division as per the news release) - by the way, the full interview is now online, before there were just some highlights - https://www.duotonesports.com/…racing-the-power-of-unity
The article was written by an ex Surf Magazine Editor, avid windsurfer/kiter/winger - and done without any marketing praktikants....I know forums are the place to express whatever opinion you have- but the level of disrespect in this forum is mind blowing sometimes, I bet not even 1% of people writing stuff here would ever dare to say it to someones face, but keyboard warriors full time? come on guys, get out on the water more, it will help....
Overall it's a sad day for Fanatic, but like any change (which everyone hates), it always brings opportunity - if I had not been willing to change, then I would still be sitting in South Africa thinking I was a great National Windsurfing Champion - instead of which I travelled the world, ended up living all over Europe and running a great brand with amazing support from a load of different people - I'm willing to change, no-one had more invested in Fanatic than me - so please keep it in perspective, no matter what you think of B&M - by far the most successful watersports company in the market - and only because of the passionate people who work there, just like any micro brand.
Keep on bashing, or keep on sailing, your choice....I know which I prefer.